While magazines may appear to be everywhere from the checkout line at the grocery store to the waiting room in the doctor’s office, the circulation of magazines has drastically decreased in the past few years. At some point we may even live in a print magazine free world.
According to The Wall Street Journal in the first half of 2014, total magazine circulation declined 12% from the year before. Magazines receive revenue from both advertising and subscriptions, but both have dropped. If they continue to decline at the current rate, magazines may no longer be able to sustain themselves.
The niche of magazines that is failing the worst is celebrity magazines. For example, People, US Weekly, and Instyle decreased sales by 15% in 2013 according to The New York Times. These sorts of magazines are struggling as competition in this section of entertainment has also been increasing. There are hundreds of online gossip sites that people are starting to rely on more than magazines for their share of celebrity news.
To try and fix this growing problem, magazines are moving towards the trend of convergence. Convergence is the melding of print and electronic media. In this case, print media is combining with the Internet. Magazines are going digital with their own interactive sites. During the first half of 2014, digital sales went from 10.2 million to 11.6 million. This convergence is changing the magazine industry. The real question now is will digital magazines take over, or will print magazines continue to have a place in the market? Only time will tell.
Vivian, John. “Ink on Paper.” The Media of Mass Communication. 9th ed. Boston: Pearson/Allyn and Bacon, 2009. 110. Print.